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© 2019 Annie Condon


NOV 13, SLC- Beginning today (world kindness day), Condon invites everyone to pause and reflect on the people and things they appreciate most. Whether it be sharing a post that features the #appreciationmatters hashtag, picking up the phone to call someone who has made a difference in your life, or even spending thirty seconds to send off a thoughtful text message, this is an initiative literally anyone (and everyone) can participate in.


“I have always believed in the magic of personal communication, especially when our words are delivered with a genuine sense of kindness and appreciation,” Condon says. “There’s something quite empowering about telling people you love them and how they’ve made a difference in your life. Deliberate heartfelt words will always leave a greater impact than just clicking the “like” button on someone’s Instagram or Facebook post.” 


Condon hopes the movement will be as effective and far-reaching offline as it will be online. While the easiest way to measure the initiative’s impact will be tracking the number of times the hashtag is featured, she wants these conversations to happen in real life too. 


“I hope people take the time to tell their family members, their friends, their coworkers, and even their acquaintances the things they appreciate about them,” Condon says. “And here’s why: unexpected appreciation is perhaps the best gift you can give someone. It’s the highest form of compliment, and in fact, it’s much more than that. You can’t get it out of a vending machine or buy it at a store. The fact the message was crafted just for you is what makes it priceless, as you know those words were meant specifically for you and no one else.”


Although she’s just twenty-two, Annie has big dreams for making the world a more respectful place. Her self-made brand and concept titled Thoughtline™ is devoted to spreading kindness and appreciation far and wide. Learn more at www.thoughtline.org/


When asked what she expects to happen over the course of the next fifteen days, here’s what she had to say: “I don’t know what will happen with this initiative, but there is one thing I’m sure of. Every kind word and action makes a difference. Even if just one person participates, I think our world will be a little better off. Because at the end of the day, our greatest impact isn’t through our own accomplishments, but in what we have done to elevate and uplift others placed on our path.”


Condon hopes this leg of her kindness-initiating movement will be positively received and shared across the internet, country, and perhaps the world. To participate, use the hashtag #appreciationmatters and take the time in real life to tell those you love why you appreciate them.



follow the #appreciationmatters hashtag on Instagram to see how others respond to this initiative. 

Media Contacts:

Coltrin & Associates, Inc.


Stephen H. Coltrin

Email: steve_coltrin@coltrin.com


Susan Surillo

Email: susan@coltrin.com